Affiliate Marketing Tips

Posted by admin on February 7th, 2009

In one sense, the Membersnap program is really an affiliate program where you get to keep 100% of the commissions. This may sound crazy, but you can review how it works here… 

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10 Affiliate Marketing Management Tips

Discover The Answer To The 10 Most Common Affiliate Marketing Management Questions

1. Is affiliate marketing right for my business?

Affiliate marketing is one of the most powerful and effective means of gaining new customers, regardless of your product or service. Affiliate marketing exposes your business to new customers and can get you out of your marketing rut. Additionally, when you initiate an affiliate marketing campaign, you’re in control. You determine the commission rate you pay and pay only when your affiliates make a sale. It’s a no loss operation for you because you only pay when a sale is made.

2. What are the startup costs?

When you start an affiliate program you have the choice of handling the operations yourself or having it managed by an affiliate network. The costs for either choice are reasonable and generally start around a few hundred dollars. Additionally, as a business owner don’t forget that many of your costs may be tax deductible. To start an affiliate marketing program in house, costs will include:

Affiliate management software

Affiliate marketing support including a website that answers affiliate questions and a means for them to contact you if any issues arise.

Affiliate marketing materials including banner ads, copy, coupons, and promotional content.

An affiliate marketing contract agreement

Tracking software to track cookies, click throughs, payments, etc…

If you choose to hire an affiliate network to handle your program they generally charge a flat fee or a percentage of what you pay out each month.

3. How much time will it take out of my workday/workweek?

Most experts agree that it will take you about an hour and a half each day to manage your affiliate program. They also recommend you to budget more time in the first few months of your program, approximately two to three hours a day. Even the most efficient affiliate managers spend about 45 minutes a day managing their affiliate program.

Professional affiliate managers generally spend an average of 40-80 hours a month dedicated to managing, tracking and promoting your affiliate program.

4. Should I use an affiliate network?

Do you have an extra 3 hours a day for the next two or three months? Do you have an hour a day to devote to managing your program after the initial three month program is complete? An affiliate network, while it may be a bit more expensive on the outset, can help you focus your time on other profit generating tasks. Additionally, an affiliate network can help expose your affiliate program to a wide variety of experience affiliates, which means more money in your bottom line and more exposure overall.

That being said, there are a tremendous number of effective in-house solutions including some you’re likely already familiar with like 1shoppingcart.com and affiliatepro.com. These programs will help you stay 100% in control of your affiliate program and are effective at managing your program.

5. How should I pay affiliates? What type of commission works best?

This is a very important decision because it not only affects your profits, the right commission rate will help you recruit top-notch affiliates. The general rule of thumb is to set your default commission rate at a rate you can afford to pay while leaving room for time limited commission increase offers, promotions, and private offers. For example, if you can afford to pay 50% of your gross profit margin, pay 25% instead and tier it so that after a sales goal is reached they earn 30% or you can bump it up to 50% during the holidays or during typically low sales times.

6. How do I recruit affiliates?

Your customers may be your best affiliates. After all, they already appreciate and enjoy your products or services. A simple link on your website is a good place to start. Here are a few ways to find quality affiliates:

Online forums. These are excellent places to meet and greet and connect with like minded individuals. They’re also a good resource for affiliates who are interested in, motivated, and qualified to sell your products and services. Using a forum, you can announce your affiliate program. Be careful to not ‘sell’ on the forum as most forums look down on this and may kick you off. Additionally, you can include a link to your affiliate site in your signature.

Find websites that link to your competitors and approach them about being an affiliate for you. Likewise, you can find affiliates using your favorite search engine and contact them about joining your program.

One last way is to join an affiliate network or become listed on an affiliate directory. This will ensure that affiliate marketers who are searching for new products and services to promote. However, keep in mind that many beginner marketers also seek products and services to promote via affiliate directories and they may lose interest and motivation before they ever make a sale. This isn’t a strong deterrent because they don’t get paid unless they make a sale, however it should be noted.

7. What is the best way to communicate with my affiliates?

Email is the general tool of choice, which makes an auto responder a fantastic tool for basic emails like the welcome email, introducing promotions, coupons, sending links and banner ads, and answering Frequently Asked Questions. It is also generally advisable to have an email address, fax number, and telephone number available for when affiliates have questions that are not answered by your frequently asked questions web page or when they simply want to speak with you.

8. How do I motivate affiliates?

Money motivates no doubt about it. That being said, affiliates are also motivated by feeling that they’re important to you. This means when they ask for your time, you give it. Additionally, promotions, bonuses, prizes, contests, and commission increases are all tools to motivate and inspire affiliates. Constant communication, like sending a weekly or monthly Ezine, will also help remind your affiliates that you’re out there and invested in their success.

9. Do I need to hire an affiliate manager?

The answer to this question really depends on your needs. How large is your company? Do you have the time to manage your program? Do you have the skills to manage your program? An affiliate manager is the person that:

Recruits affiliates

Communicates with affiliates

Develops, tracks, and reports on promotions

Develops programs to enhance affiliate program

Motivates affiliates

Tracks sales and pays affiliates

Monitors your competition

These are all extremely important functions and if you have the time to handle them yourself, excellent! If you do not, then consider hiring an affiliate manager.

10. How do I find/hire an affiliate manager?

Outsourcing an affiliate manager is fairly easy to do. There are hundreds available with a quick online search. You can ask associates, inquire at online forums, or post an advertisement seeking someone to fill the position. Depending on the complexity of your affiliate program, you could consider a well qualified virtual assistant for the job. The skills your affiliate manager will need are:

Organizational skills

Communication skills

Attention to detail

Knowledge of online business, internet marketing, and basic ecommerce operations

Basic html and graphic experience are a plus

Because they’re going to be representing you, you’ll want to make sure they’re personable.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. For more Business Strategies, Resources and Affiliate Manager Software visit MemberSpeed.com

By Jeremy Gislason
Published: 11/16/200

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Affiliate Marketing Explained

Posted by admin on February 7th, 2009

Affiliate marketing is the best way to make money online if you don’t have your own products. Most affiliate programs offer only 5-10% commissions, although many infoproducts have commissions as high as 75%.  However I have not come across a program that offers 100% commission until now!. This is essentially how Membersnap works.

Read our review here – Membersnap Affiliate Marketing

The Affiliate Marketing Way To Make Money Online

This article is aimed at people who are looking for work at home opportunities. Affiliate marketing is a fantastic way of earning online and provides people with a legitimate online business.

There is no unemployment for people who work from home on the internet. There are many ways to make money online and no shortage of workers. There are places for everyone on the internet, and you can reserve your spot anytime that you want.

Affiliate Marketing
Affiliate Marketing is one of the easiest and quickest methods to use to earn money online. Being an affiliate is very rewarding and the potential for wealth is very realistic. I am not suggesting overnight riches here, I am saying that in the long run, as you promote products, you will have the opportunity for long – term success.

The methods we use in promoting our products or someone else’s, directly effect our profits. The good news is that there are tons of resources to take advantage of to make this happen. Keep in mind that no website is necessary, no experience needed and best of all, we get to choose the hours we want to work.

Basic Necessities

Paypal Account
This free service will allow you to receive your commissions as well as pay for things on the internet

ClickBank Account
This is the best place to join as you have thousands of affiliate programs to choose from. This also is free.

Ad and Article directory accounts
You need to register with several ad and article directories so you can submit your work. Most are free.

Autoresponder and E-mail account
Although not completely a necessity, an auto responder has the potential to reach many more customers. There are a few free ones to use, but they do not offer the same advantages as the paid ones.

Link Cloaker
Some people like to hide their affiliate links for aesthetic reasons – others for security. This is up to you.

I have mentioned the basic free necessities to start with , to test the waters. Writing ads and articles to submit to directories is a fast and easy way to get traffic. Many people search these directories for information that they need.

Money will be made this way, and more so once you get your own site up and running. Your own website will give you more freedom to do what you want. It will be responsible for your online future.

The internet is filled with people who make promises of overnight wealth. These are the people that make the good guys look bad. The fact is there are thousands of successful internet marketers who are making a fortune from working at home. This is the life everyone dreams of. Freedom, money, extra family time, no more stress etc…

The Affiliate Marketing Way To Make Money Online
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